Hyundai Card Design Lab by Jean Nouvel, Seoul – South Korea

December 18th, 2014 by retail design blog

Invited to put together a manifesto exhibition on the world of the office within the framework of Cosmit, Milan, in 2013, the architect Jean Nouvel offered a philosophy of the work space: l’ufficio da abitare. One of the various work space scenarios created for the Milan Furniture Fair features a loft conversion that intrigued Ted Chung, Hyundai Card’s CEO.

And so Jean Nouvel was led a few months later to refurbish the Design Lab, the in-house research centre that covers two levels of Hyundai Card’s headquarters in Seoul. Offering a complete break with the tertiary environment housing it, the Design Centre suggests an approach to work that is open, flexible and nomadic, a way of working or coming together in a place where several different ambiances coexist. Beyond normality and everyday banality, the space creates a unique dynamic: an expression of culture through architecture.

Exhibition installation by Trafik Kör, Budapest - Hungary
The exhibition space is roughly homogeneous, only the colourful carpet is a ...
Relojeria Alemana store by OHLAB, Calviá, Islas Baleares - Spain
Every box includes, in one of its corners, an eye-level horizontal reveal th...
Black Market Restaurant by Dekart Studio, Kiev - Ukraine
In interior design, we relied on the American style of the 30s. This is refl...
OU Fashion by Stefano Tordiglione Design, Shenzhen - China
Drawing on southern Italy for the interior design concept, columns and colon...

Leave a Reply

Your email address will not be published. Required fields are marked *