The Fractured and the Feline by Robert Storey, London – UK

January 9th, 2015 by retail design blog

Whether for a catwalk show (Christopher Kane’s SS15 collection) or an editorial shoot, Robert Storey knows how to emphasize a product by framing it in a creative space. At the Vinyl Factory Space in Brewer Street car park, London, he has done it again. Pairing up with longtime friend and established multimedia artist Quentin Jones, he installed her fashion-collages and videos in a mirrored labyrinth. ‘Quentin wanted something that would give depth to her works, which are mainly flat’, explains Storey. ‘That’s how I came up with this installation: to give her artworks a spatial dimension’.

Mission accomplished. Walking through the displays – Jones’ most comprehensive and varied show to date – the viewer is literally lost in perspective. Going from one chamber to another, one gets deeper into the artist’s fragmented imagery comprised of models’ faces, glossy magazines and bold strokes of paint. Passing vertical mirror prisms, the visitor stumbles upon video chambers, finally escaping via a narrow mirrored aisle, which leads to the final space. In total, five different settings which completely in tune with the artworks. ‘Mirrors cut the figure – a bit like Quentin’s cut ups,’ says Storey, whose next projects include designing a lamp – in collaboration with Wallpaper – to be unveiled at Salone del Mobile in Milan 2015.

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