Curzon Victoria Flagship Cinema by AfroditiKrassa, London – UK

February 9th, 2015 by retail design blog


About AfroditiKrassa
Afroditi Krassa has led her eponymous design studio from strength to strength in its 12 years of operation. Taking design as a practical methodology, Krassa established the studio on graduation from the RCA and has increased the potential of design and branding manifold, adding depth to creative processes and realising that brands need to look beyond interior spaces to get their message communicated, a challenge she relishes with intense passion and commitment. This holistic approach to design means that the studio has worked with leading hospitality brands including Itsu, Sketch, Café Rouge, Dishoom, Heston Blumenthal and Curzon Cinemas, where the involvement stretches way beyond design as an environmental element, incorporating product design ambient intention and brand philosophy.

Design: AfroditiKrassa
Photography: Sim Canetty-Clark

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