Helvetia Trust corporate branding by Anagrama

February 11th, 2015 by retail design blog


“Helvetia Trust” is a Swiss-Mexican financial banking firm offering business integration services with a global focus that will be opening later this year.


Its naming was inspired by the female national personification of Switzerland as a means to symbolize the notorious Swiss legacy concerning their superior global financial services.


Our branding proposal conveys the security and business values of the firm and communicates its Swiss influence with the use of contextual graphics and typographic choices. The brand is complemented with a stylized Greek cross that characterizes Switzerland’s flag, a manifestation of its values and origins.

Design: Anagrama

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