Ojuara Tapiocaria Eatery by Estúdio Jacarandá, São Paulo – Brazil

March 6th, 2015 by retail design blog

Estúdio Jacarandá has created the concept for the new retail brand Ojuara Tapiocaria, dedicated to the sale of tapioca, a typical Brazilian food with indigenous origins heavily consumed in the northern and northeast regions of the country. The architectural, branding and visual merchandising projects for the store are inspired by the history of tapioca, which is shown by the functional elements in this concept, such as the wall cabinets that reference the façades of the northeastern outback and the wall menu adorned with woodcut images. Featured are also objects handmade by indigenous communities and the counter lined with certified pine wood with serigraphy that mimics the hand-painted ornaments found on trucks. The color pallet, composed by green, orange and magenta colors, reinforces the Brazilian northeastern aesthetics.

Design: Estúdio Jacarandá
Photography: Cezar Kirizawa

Five Ten shoebox design by Ryan Huettl
Five Ten shoebox design by Ryan Huettl.
Lazur Sparkling Wine Branding & Packaging by Reynolds & Reyner
Lazur is the collection of sparkling wine with Italian charm.
Vistula store by ZAMEK DESIGN, Kalisz - Poland
As a result of using dark, cold grey and black colour scheme, the interior o...
Audi Office by Informov Architecture & Construction, São Paulo - Brazil
Right on the 14th floor entrance, the visitor already has the dimension of i...

Leave a Reply

Your email address will not be published. Required fields are marked *