Crêpanini Macarons Store by 5 Star Plus Retail Design, Beijing – China

March 27th, 2015 by retail design blog

5 Star Plus Retail Design creates Macarons Store Design for Crêpanini in Beijing.


Crêpanini, a French café chain in Beijing, opened their new macaron small shop outlet located at the Silk Market on December 4, 2014. The store is a minimalistic yet modern space inspired by elements of a French sea side café. The store design concept was based on Crêpanini’s visual identity that we designed earlier; we created renderings and a set of technical drawings for this project. While the white background in contrast with the blue accent lines are a typical seaside motif, the whole store’s aesthetic embodies the French lifestyle in an effective yet subtle way.

Design: 5 Star Plus Retail Design

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