Kao Nekad Restaurant & Bakery by Synthesis Quatro, Novi Sad – Serbia

March 27th, 2015 by retail design blog

Domestic food restaurant Kao nekad is an extension of the basic bakery concept of Kao nekad bakery chain, since the company wanted to extend the offer for their clients in Novi Sad.The idea behind the extension was to bring the nature inside the restaurant, alongside the basic concept of bringing back the memories from the childhood as the name of the company says (Kao nekad- Like in the old times). Space is divided into three segments, dining, food and bakery product orders and self-service (salad bar, freshly squeezed juices and cakes). Segments are highlighted by the different light intensity and movement through the space is directed by the light and furniture. Design and materials used had to be simple and basic, so reuse of the kitchen equipment and accessories has been the main and inexhaustible inspiration hand in hand with the greenery usage.

Thanks to the large windows, it wasn’t hard to bring the nature in. Potted vegetables and herbs hang from the ceilings and line the shelves. In particular, the central shelf puts plants at the heart of the design, where they may be admired by visitors and used by the bakers. The piece of furniture also divides the room so that the space feels cozy from all corners, enriching the restaurant with the feeling of being within grandmother’s dining room. Kao nekad manages to create a different and exciting atmosphere, while retaining and upgrading the original brand and reputation.

Design: Synthesis Quatro / Slavica Djokovic
Photography: Dragana Mirkovic

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