Testers engage shoppers from the aisle, including makeup and skincare displays bookending the space and a fragrance shelf suspended from the ceiling. Color defines the 490-sq.-ft. area with fragrances in gold and makeup in black and white. A custom treatment emulating the brand’s global gold-leaf wall lends subtle elegance to the fragrance consultation area; the rounded wall covering of painted vinyl showcases months of prototyping. A window into the mall provides additional branding opportunities.

A.R.E. Design Awards 2015 – Gold Award

Design: CHANEL Inc.

http://aredesignawards.com/award_winner_detail.cfm?key=43&key2=Chanel%20Cosmetics%20within%20Saks%20Fifth%20Avenue