PILE&PRASE Fast Food Restaurant & Brand Identity by studio PARCHITECTS, Belgrade – Serbia

May 21st, 2015 by retail design blog

From the concept to realisation, from idea to final product, I finished the circle. When I gave the name of the grill store (PILE&PRASE), I knew the way to design. I start with the colors: yellow and pink mixed with black and built the space. I used CMYK pallete of colors: 100% K, 100% YELLOW and 50% of magenta.


Concept was based on 2 elements in space: yellow horizontal element and pink vertical element, where these 2 elemets are the bearers of space.


Minimalism, black tiles, inox, mdf, glass, mirrors, light, yellow, pink, food.

Design: studio PARCHITECTS / Vladimir Paripovic
Photography: Vladimir Paripovic

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