The Assembly Store & The Assembly Ground Café by Bravo Company, Singapore

May 24th, 2015 by retail design blog

The Assembly is a multi-label lifestyle store targeted at men’s fashion. The Assembly presents a lifestyle experience for the fun and spontaneous gentlemen who appreciates quality. Also conceptualised as a place for like-minded individuals to gather, The Assembly also has a café called The Assembly Ground.

The identity that we’ve crafted for The Assembly is one that is classic, versatile and playful. The logo mark relates to the brand name and the idea of the store and café as places of convocation. The Assembly’s colour palette is one that is highly saturated, whilst its graphic system consists of fabric patterns.

Design: Bravo Company

TC Buckenmaier lingerie department by Heikaus, Crailsheim - Germany
With great attention to detail HEIKAUS redesigned the lingerie department of...
Red Frog Events office by NELSON, Chicago - Illinois
One key to success was close collaboration with the trades. For example, the...
TAKAMI BRIDAL by acca Inc., Tokyo - Japan
Nestled there just in time in the city has been refined of perching or of su...
Carl Hansen & Son showroom, New York
The 7,659-square-foot (703-square-metre) floor plate is naturally divided in...

Leave a Reply

Your email address will not be published. Required fields are marked *