The Assembly Store & The Assembly Ground Café by Bravo Company, Singapore

May 24th, 2015 by retail design blog

The Assembly is a multi-label lifestyle store targeted at men’s fashion. The Assembly presents a lifestyle experience for the fun and spontaneous gentlemen who appreciates quality. Also conceptualised as a place for like-minded individuals to gather, The Assembly also has a café called The Assembly Ground.


The identity that we’ve crafted for The Assembly is one that is classic, versatile and playful. The logo mark relates to the brand name and the idea of the store and café as places of convocation. The Assembly’s colour palette is one that is highly saturated, whilst its graphic system consists of fabric patterns.

Design: Bravo Company


























(Visited 7,877 times, 1 visits today)
Smack bar by Steve Smith and Adrian Baynes, Leamington Spa
Steve Smith and Adrian Baynes has designed the Smack bar in Leamington Spa. ...
Le Babe flagship store by Visual Display, Udine - Italy
The mood of the concept store is strongly recognizable and persuasive. It's ...
Sisley cosmetics store by Maude Boulleau & Christine d Ornano, New York City
This 160 m2 boutique is bringing real artistic and home feeling experience a...
PET PRODUCT BRANDING! Mascotte branding by Nora Renaud
Mascotte is a range of nutritional supplements for pets. Each box contains b...

Leave a Reply