Roy Roger’s is a historical brand of Italian fashion, mostly famous since the ’70s, when wearing jeans became synonymous of anti-conformity and youth protest. The company was founded after the second war in Florence. Bacci Brothers triggered the production of workwear but cultivate the dream of using the denim fabric to create something innovative and different. On the pictures, the Spring summer window campaign we have designed and made for the brand and installed in the flagship stores in Milan, Florence, Forte dei Marmi, Rome and Naples. The mood created on the windows (white chrome, pictures on the wall, white wooden floor and carpets, big cactus plants, sun glasses and sneakers) evoque the environment of a beach and surfy scenario such as the Hamptons during this period of the year thought for a young denim jeans collection.

Design: Arte Vetrina Project