Hudson’s Bay Company, 100 Reds Obsessed Windows by BHDP, Albany – New York

June 8th, 2015 by retail design blog

Visible from the nearby highway, the simplicity of this ultra-large-scale window display avoids overwhelming viewers from close up and makes a unified statement to those at a distance. The two-story picture window highlights the retailer’s fall offerings with an emphasis on red fashion items while referencing a gift with $100 purchase promotion for cosmetics. The vinyl graphic print behind smartly dressed mannequins hints at depth with concentric curves.

A.R.E. Design Awards 2015 – Window Display Award

Design: BHDP

via A.R.E. Design Awards

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