Florense Furniture Store by Albus, São Paulo – Brazil

June 21st, 2015 by retail design blog

In the new store of the international furniture maker Florense, located in São Paulo, Brazil, the young architect and designer Henrique Steyer used his creativity to compose the settings in an peculiar way.

In the facade, a world map inserts the store in an international context. In the living room setting, placed at the storefront, a large backlight with the map of São Paulo highlights the exact location of the store. In the large ZigZag bookshelf, signed by Steyer, several backlit boxes pinpoint different Florense stores around the world. One of the highlights is the Nemo chair, by Fabio Novembre, and the irregular-shaped rug.

On the opposite storefront, a kitchen in natural wood was decorated with wooden mannequins, typically used in ergonomics and comfort studies. On the customer attention area, a giant painting showcases one of these wooden mannequins in aristocracy clothes, representing the brand tradition, which is 62 years old. An all-white kitchen received a Big Bang lamp from Foscarini and a collection of teapots. At the back of the store, a large retro-style kitchen in red features a real-sized wooden mannequin, welcoming the customers as he sits on the tabletop.

Design: Albus / Henrique Steyer

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2 thoughts on “Florense Furniture Store by Albus, São Paulo – Brazil

  1. Veronika says:

    The decals used on their windows are absolutely beautiful. You can still see inside, and it lets in more light, so they probably spend less on energy bills. It also makes their storefront memorable to possible customers as “that cool furniture place with the map on their windows” – I’m more likely to remember a place that stood out to me because of the appearance of their store.

  2. Louise Clark says:

    This is helpful, I appreciate you making the effort to create this. I’ll be searching for more of your tasks.

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