Bomar Optic by Slavica Djokovic, Novi Sad – Serbia

June 25th, 2015 by retail design blog

In order to refresh their offer, Bomar, house of fine watches and jewelry, decided to gather the optical shop to their new concept of the watch stores all over the Serbia.


The optical shop and optics are located in the oldest shopping mall in the city center. The main task was to organize the space so the store can/ must function as an optical shop and as an ordination for eye examining. The idea was to include the totem wall as a divider for these two spaces that has exhibition function, and allow patients to enter the ordination separately from the store, but when watched from the outside space is open and fluent. Waiting room is open to the shop so the patients can be included in the eyewear presentation by the Bomar staff, while waiting for the eye exam.


Since the eyewear must be carefully exhibited, store is organized as a gallery space, with unbreakable and circular movement in the base. Straight line furniture design with the accent on the textures not on the colors is committed to highlight the eyewear beauty, and to follow the function. Using the same color scheme as in the watch stores, Bomar optic store is now a part of the new and upgraded Bomar concept.

Design: Slavica Djokovic
Photography: Dragana Dobric

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