Bakito by Magasin du Nord Department Store, Copenhagen – Denmark

June 29th, 2015 by retail design blog

Bakito by Magasin is a trendy and functional kid’s collection owned by Magasin du Nord. The collection is characterized by its simple Scandinavian design with timeless favorites in soft and durable qualities. In line with the brand the store concept embraces a mix of the cool, and casual.

The store concept reflects one big playground of motion. Interior are swing-shaped and inspired by climbing frames, ladders, level platforms and playhouses through racks, grids and boxes. A mix of natural wood, light pastels of neon yellow combined with grey hues all support to a grounded and fresh feel. To finish it all up white ball-shaped lamps contrast the bold design while campaign posters and articulated mannequins invites for browsing.

Photography: Gyrithe Lemche

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