adidas ‘Climachill Innovation Lab’ by URBANTAINER, Seoul – South Korea

July 1st, 2015 by retail design blog

For the release of the 2015 Spring/Summer adidas Climachill line, adidas and URBANTAINER developed the “adidas Climachill Innovation Lab” in Myeongdong, Seoul, which provides customers the opportunity to experience the new products.


The design concept of the store presents the characteristics of Climachill, summed up in the slogan “MAXIMUM COOLING”. The aim was to promote the launch of Climachill by communicating its brand with customers through emotional visualisation and experiential design.  The “Climachill Innovation Lab” is organised in two parts, the experience zone where the main Climachill concepts can be experienced, and the display zone which highlights the actual products.


In the experience zone, customers can explore the sensation of extreme cooling with different toolkits through their visual and tactile senses. The center point of the experience zone is the MAXIMUM COOLING tower, which demonstrates the extreme permeability of the thread by changing colours influenced by body temperature. With the infinity wall, a set up of mirrors creating the impression of endless space, and reflective aluminium spheres, the design team realised an abstract visual representation of the sensation of unlimited maximum cooling.


Other entertaining stations are a photo kiosk from which photos can directly be shared via SNS, and a hologram of popular soccer player Heung Min Son.  In the display zone, Climachill products from all categories like running, tennis, outdoor, kids etc. are presented in combination with visual artworks, highlighting selected characteristics of Climachill products.

Design: URBANTAINER Co.,Ltd. / creaive director: Youngjin Jeong / brand design: Minjeong Choi / space design: Jinyoung Yoon, Soyeon Song
Photography: Indiphos_Young Kim

Faotto - Bottignolo packaging by Hangar Design Group
For this high-level brand Hangar Design Group decided to use gold and silver...
I am Pure Logo & Packaging by Anoop V. Chalil
Dietary supplement foods from Super Helse Norway. Dietary supplement foods ...
Abbott Laboratories exhibit by Catalyst, Los Angeles - California
The arena-like structure arrested the attention of the attendees, while the ...
Ramen House restaurant by StudioMKZ, Sydney - Australia
Taking the restaurant’s name in the most literal sense, Ramen House utilizes...

Leave a Reply

Your email address will not be published. Required fields are marked *