For the release of the 2015 Spring/Summer adidas Climachill line, adidas and URBANTAINER developed the “adidas Climachill Innovation Lab” in Myeongdong, Seoul, which provides customers the opportunity to experience the new products.
The design concept of the store presents the characteristics of Climachill, summed up in the slogan “MAXIMUM COOLING”. The aim was to promote the launch of Climachill by communicating its brand with customers through emotional visualisation and experiential design. The “Climachill Innovation Lab” is organised in two parts, the experience zone where the main Climachill concepts can be experienced, and the display zone which highlights the actual products.
In the experience zone, customers can explore the sensation of extreme cooling with different toolkits through their visual and tactile senses. The center point of the experience zone is the MAXIMUM COOLING tower, which demonstrates the extreme permeability of the thread by changing colours inﬂuenced by body temperature. With the inﬁnity wall, a set up of mirrors creating the impression of endless space, and reﬂective aluminium spheres, the design team realised an abstract visual representation of the sensation of unlimited maximum cooling.
Other entertaining stations are a photo kiosk from which photos can directly be shared via SNS, and a hologram of popular soccer player Heung Min Son. In the display zone, Climachill products from all categories like running, tennis, outdoor, kids etc. are presented in combination with visual artworks, highlighting selected characteristics of Climachill products.
Design: URBANTAINER Co.,Ltd. / creaive director: Youngjin Jeong / brand design: Minjeong Choi / space design: Jinyoung Yoon, Soyeon Song
Photography: Indiphos_Young Kim