Mary’s Living & Giving charity shop by Rosie Haine, London – UK

July 1st, 2015 by retail design blog

There are 17 Living & Giving shops now in London, all of which are unique and designed to reflect the character of the local area. All the stores are upmarket charity shops, selling high-quality vintage and used donations from the public, and items given by designers – for example Victoria Beckham recently donated outfits belonging to her daughter Harper, and other labels give their overstock and sale items.


Blackheath is a beautiful, Georgian suburb of London. It has an expansive heath, with views over Greenwich to the Thames. I took inspiration from the Regency architecture and history of the area, to design a shop that would reflect Blackheath and offer a canvas for the lovely stock on sale. I’m an illustrator, so I drew famous people from Blackheath, past and present, as well as fictional residents and hounds that can be seen walking on the heath. These were turned into wall stickers, which look like they were painted directly onto the walls. I also made fantasy kites out of silk to hang on the walls as Blackheath is a famous kite-flying destination.


I chose the rest of the interior to be bright, fresh and beautiful. I wanted it to be sympathetic to the age of the shop (early Victorian), but not too antiquey – I like modernity. The floor is made of natural cork linoleum, which smells fantastic and is in a colour that is at times green, and at times gold – like the heath. Other touches come from an old print of the heath that I had blown up to cover an entire wall. Vintage shop fittings were found at antique shops, or given as donations. So far the shop has been Living & Givings most successful, taking more money for charity in its first month than any of the others.

Design: Rosie Haine
Photography: Warren King / Rosie Haine

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