Men’s The Lab is a high fashion concept store designed by Magasin du Nord. Inspired by the urban metropolis of the world and the vibrant coolness of the 21st century the store express a dynamic and experimental feel while still staying true to its Scandinavian roots.

The concept store establishes a new destination for high fashion menswear with a savvy young design language and a minimalist approach to detail. Interior are kept both hip and functional through simple metal structures with grids, glasses and podiums.

Cork, dark dusty blue and orange recurs all over the store in combination with aluminium coloured fixtures, neon light boxes, matte metal boxes and articulated mannequins to retain a masculine touch. Men’s The Lab is a creative universe of merchandise and despite the bold design the atmosphere appears airy and inviting.

Designed by Magasin du Nord
Photography by Gyrithe Lemche