World Architecture Festival installation by Populous, London – UK

July 6th, 2015 by retail design blog

Taking inspiration from Charles and Ray Eames’ House of Cards, London-based practice Populous have developed an installation for the inaugural World Architecture Festival (WAF) exhibition. Built from “hundreds of super-sized multiples of a single ‘W’ form, the dramatic seven metre high installation forms the centrepiece” of an exhibition which seeks to showcase “the very best in world architecture.” This year, 350 projects have been shortlisted from some the world’s best architects and designers.

According to the organisers, “Populous have created a physical identity for WAF – a brand experience that can be packed up, shipped and re-assembled in locations globally.” Aaron Richardson of Populous said: “[we] got involved with WAF London because it was a perfect opportunity to showcase what we are all about – finding innovative ways to connect people and brands to incredible places. We were tasked to deliver an imaginative response to a challenging space and budget. The use of off-the-shelf industrial materials fitted the architectural environment – a cavernous former construction testing bunker.”

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