En Vain Baijiu Bar by United Design Practice, Beijing – China

July 17th, 2015 by retail design blog

Our job is to design a Chinese Baijiu Bar for the hip, young and fashionable. Chinese baijiu (白酒), a strong distilled spirit, is perceived to be for an older demographic, dated, boring and old fashioned. This is an exciting opportunity to reinvent the category, in terms of how chinese cultural elements can be interpreted in a fresh manner, yet respectful of its historical context.


The name En Vain, French for ‘in vain’, is a direct reference to this playful attitude of how to interpret culture, from food and drinks, all the way through to design.
In vain, for pairing baijiu with foods, Chinese with western influences.
In vain, for we are merely having fun excavating and reinventing Chinese wine culture.
In vain, for we are but a part of this process, one of many, not first nor last.

Design: United Design Practice
Photography: Shawn Koh
















Azabu Resited & Ark Rooms bar lounge by is DESIGN, Tokyo - Japan
The owners requirement was to provide a generous hospitality service equival...
Zonars café bar restaurant by k-studio, Athens - Greece
The main feature of the space is the pewter topped, wood panelled bar and it...
751 creative industrial office by hyperSity office, Beijing - China
The original large instrument box was transformed into the locker room and s...
Benedict daily bar by The Goort, Kharkiv - Ukraine
The premise is located in the basement of a former rental house, after disma...

One thought on “En Vain Baijiu Bar by United Design Practice, Beijing – China

  1. Julia Bracht says:

    Dear Ladies and Gentlemen, I am an Interior Designer in a small Design office in Bavaria. I do love the armchairs and sofas which are used in En Vain Baijiu Bar by United Design Practice. Are they available in a shop, or are they from a designer ? I´m looking forward to an answer and would be very happy. Kind regards, Julia Bracht

Leave a Reply

Your email address will not be published. Required fields are marked *