ATSURO TAYAMA Store by Ito Masaru Design Project, Hong Kong

July 28th, 2015 by retail design blog

The concept of the shop design is the remixing of two diametrically opposed spaces. While still maintaining the established identity and status of the “ATSURO TAYAMA” brand, a minimalist atmosphere coexisting with originality is the main goal of this aesthetics.

The first element of the layout is merchandise arranged on hangers so that the products follow the walls all the way to the back. Made up of hard walls with a firm appearance from the mortar and stucco construction, and the clothing on the hangers installed inside the space, it has the effect of luring customers farther inside, stimulating their subconscious because the clothing forms a floating line all the way to the back of the store and contrasts with the hard surroundings.

Another element of the shop’s design was that, by employing a form that was both simple and bold with large amounts of wood to provide texture, we had intentionally created a perceivable juxtaposition with the interior hangar space, making the dignified intensity possessed by the brand co-exist with the soothing wooden material.

The combination described above is presented as an original form of minimalism not seen elsewhere, coupled with the powerful creative space found within the refined elegance of the brand.

Design: Ito Masaru Design Project / SEI
Photography: Sidefame

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