Issey Miyake Bao Bao Platinum Pop-up Store by Moment Design, Tokyo – Japan

July 30th, 2015 by retail design blog

Since its inception in 2000, Issey Miyake’s Bao Bao line of handbags and pouches have become a staple in the functional fashion market. Fifteen years on, and the collection is still innovating, with a new group of platinum-finished products just released. To accompany the announcement, Issey Miyake asked Japanese design studio Moment to create ‘Bao Bao’, a seven day only pop-up store in an unstated department store.


The space is enclosed by a square mass of connected helium balloons. Platinum in color, the small forms are an odd spectacle in the historical, stately department store. asides from their impossible-to-miss reflective surface, each is vibrated by the constant flow of air conditioning and passersby. Chosen for their associated lightness and geometric qualities, they are a simply embodiment of the new line. 300 balloons are present in the pop-up storefront.

Design: Moment Design
All images courtesy of Issey Miayke


via designboom

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