Hutong Restaurant by Studio Oj, Shanghai – China

August 3rd, 2015 by retail design blog

Japanese yakiniku within Chinese traditional environment, Hutong wants to present the interesting theme to customers, thus they called the restaurant “hutong” which is the alleyway in traditional residential area off Beijing City.

Hutong is a chain restaurant in Taiwan. They started to expand their business to China. To keep their original concept of traditional Chinese theme, we use lots of window screens in the space. The screens not only create the main dining area, it also formed a long corridor which make it like a “Hutong” alley.

Customers walking on the corridor may also peek into the main dining area.

Instead of using exact old Chinese door, we took the stud detail from the old door, and attached to the wall to create a fresh look.

A long yakiniku bar is also a significant to Hutong, “this is the best way to interact with customers”, said the owner.

Design: Studio Oj
Photography: Benoit Florencon

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One thought on “Hutong Restaurant by Studio Oj, Shanghai – China

  1. Jordan says:

    Lovely designs! The red is super bold while also looking classy – a very elegant looking restaurant. Thanks for sharing these pictures!

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