Installation for Converse Chuck II by SML, Melbourne – Australia

August 9th, 2015 by retail design blog

As part of the global launch for the Converse Chuck Taylor All Star II, Melbourne based design agency SML has created and built a pop up display installation located at Melbourne central. The black steel double mesh wall structure with fluorescent green lighting and Pirelli rubber flooring neatly houses each size chuck II.

The newly engineered Chuck II is designed with innovation and product enhancements including Nike Lunarlon cushioning, super soft micro-suede lining and a padded non-slip tongue which provide modern comfort solutions in a premium execution. The new model becomes available across the globe from Tuesday July 28 at Converse stores and selected retailers.

via Superfuture

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