Mercedes-Benz Booth by Arbol Color at Santiago Motor Show, Santiago – Chile

August 22nd, 2015 by retail design blog

This assignment consisted in create a space to expose the main model of Mercedes-Benz AMG in the 2012 automobile salon in Santiago of Chile.The proposal developed the concept of music like a conductor thread of experience and visual treatment of the stand, allowing generate under this concept closeness with the visitor for been an universal theme.


The use of black and white colors in the continue lines gives to the booth a dynamic and modern look, allowing an organization in to the exhibition zone, music platform and digital contents, lounge zone and Mercedes-Benz boutique.

Design: Felipe Ferrer Ceroni






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