Mercedes-Benz Booth by Arbol Color at Santiago Motor Show, Santiago – Chile

August 22nd, 2015 by retail design blog

This assignment consisted in create a space to expose the main model of Mercedes-Benz AMG in the 2012 automobile salon in Santiago of Chile.The proposal developed the concept of music like a conductor thread of experience and visual treatment of the stand, allowing generate under this concept closeness with the visitor for been an universal theme.


The use of black and white colors in the continue lines gives to the booth a dynamic and modern look, allowing an organization in to the exhibition zone, music platform and digital contents, lounge zone and Mercedes-Benz boutique.

Design: Felipe Ferrer Ceroni






Bread & Butter Berlin 2013 Winter – LEVI'S
Faithfully capturing the spirit and heritage of American work wear, Levi’s® ...
Light + Building 2014 Frankfurt – ANGO
Signature pieces by Ango combining advanced lighting technology with outstan...
Cityhub Hotel by Studio Überdutch, Amsterdam - Netherlands
The capsule hotel concept no longer is exclusive to the land of the rising s...
UP Pavilion by Marco Porpora Architetti, Bologna - Italy
Up is the English acronym chosen by Ariostea to summarise its exhibition at ...

Leave a Reply

Your email address will not be published. Required fields are marked *