Instant Print W1 Store by SFD, London – UK

August 31st, 2015 by retail design blog

Instant Print approached SFD to redesign their print studio using a combination of vinyl and wood textures that could easily be altered to reflect the current season.


With reference from anamorphic design the front window frames the instore graphics, drawing your eye towards the newly formed collaborative working space at the rear of the studio. Inspirational quotes on the walls communicate Instant Prints influences and motivations whilst still incorporating their heritage and their time in the London.  The London skyline in plain colour vinyl helps to convey this with landmarks such as the Gherkin, Big Ben, BT Tower and the London Eye prevalent. The colour scheme of Cyan, Magenta, Yellow and Black reflect Instant Prints industry of printing whilst bringing life and colour into the studio similarly the vinyl aeroplanes on the window echo the daily use of paper at the workshop. The channeled out wood clad till symbolises the raw material form which paper is produced and is emulated through the studio with vinyl applied to wooden veneer.

Design: SFD

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