LaPierre branding by Reynolds & Reyner

September 15th, 2015 by retail design blog

LaPierre Cosmetics company got its name after J.M. LaPierre, who was the founder’s mother. She died in 2014 from cancer and since that day the brand regularly donates $1 from each bottle of nail polish sold to support people who fight with this disease.

The previous LaPierre logo contained the Roman figure “III” as the founder’s mother was the third child in the family. Redesigning the idea we supplemented it with “L” and “P” letters that resemble an epee of a French musketeer, the same ideal and sharp like nails covered by LaPierre. The word “la pierre” originates from French and means “a rock” which pushed to integrate the idea of split rocks into the corporate pattern to emphasize and discover the sense hidden in this name.

Designed by Reynolds & Reyner





















http://reynoldsandreyner.com

Muldenthaler Emailierwerke branding by ellijot
Based on a 1920th company logo we developed a contemporary logo that was o...
KappAhl store by Dalziel+Pow, Gothenburg - Sweden
The second installment of our “For You” store concept for Nordic fashion ret...
A.P.C. Store by Laurent Deroo, Sapporo - Japan
Few western contemporary brand\'s have had such a consistent success and lar...
Juwelier Bielert by Heikaus, Neustadt - Germany
The first eye-catcher upon entering the store is a dark, completely mirrored...

Leave a Reply