Beck’s Scratchbottle Limited Edition by BBDO Berlin

September 17th, 2015 by retail design blog

BECK’S is a traditional beer brewery from North Germany. It’s served in almost every bar and nightclub throughout the country and has a history in collaborating with artists and musicians. More and more young beer drinkers tend to prefer small breweries and craft beers instead of big players like BECK’S. We wanted to find a way to make BECK’S more appealing again to a younger and frequently outgoing audience. It’s a party phenomenon: people like to scratch shapes into the characteristic aluminum neck of BECK’S bottles. Based on this insight we developed an interactive and playful packaging that turned the whole bottle into an aluminum canvas.

Designed by BBDO Berlin



















http://www.packagingoftheworld.com/2015/09/becks-scratchbottle-limited-edition.html

Jenny Kim Milli Shoe Box
The name Milli is short for "Millimeteres," the unit that measures...
Lounge17 hotel room by SEUNGMO LIM, Incheon - Korea
Chill-toned bedroom surrounded by snow white bricks create contrast while fa...
zeroseven design studios Offices, Ulm – Germany
zeroseven design studios has developed a new office space for their digital ...
Little Creatures Brewery by Paul Burnham, Fremantle - Australia
Little Creatures Brewery is a production brewery and multi facetted hospital...

One thought on “Beck’s Scratchbottle Limited Edition by BBDO Berlin

  1. Winston says:

    Not very environment friendly all that aluminium

Leave a Reply