Byra Show Room by ANDREA LANGHI DESIGN, Busto Arsizio – Italy

October 2nd, 2015 by retail design blog

An import and distribution beer’s company has decided to open a venue which is not a normal venue. A show-room to introduce to its customers all the new beers trends, or to organize tapping courses for lovers and who would like to do it as a job. Open to the public for only few hours, just for tasting 15 different types of beer. It has just a single purpose: promoting the beer culture.

How to realize a similar venue? A big central semicircular counter where the draughts of the different beers are placed, and on the desk in front of each beer the flag of the country where the beers come from has been painted. A mirrored ceiling multiplies the height of the venue. Peeling walls and raw materials as sheets and rusted metals complete the industrial style of the place.

Designed by ANDREA LANGHI DESIGN

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