Carrera Booth by Soolid at Eurobike Fair, Friedrichshafen – Germany

October 15th, 2015 by retail design blog

The booth has been adapted starting from the CARRERA one we developed at ISPO and maintains its features: an open structure made with rought elements like wood, metal and glass as a metaphore of nature where Carrera products live and help you express all your potential. Eye catching and inspirational, for Eurobike trade show we added a portion of a Velodrome: an iconic symbol of design for cyclists.
In each velodrome there is a palpable sense of structural logic, design, unnatural comfort and balance.


Velodrome architecture is the perfect synthesis of transcends fashion and life devoted to cycling. Let’s dream a bit… With the cheecoting Crit Circuit for IRIDE TEAM (proud ambassadors of the brand), people went back to their childhood and just want to have fun.

Design: Soolid Comunicazione & Arch. Masoni
Photography: Alberto Alberti

Ralph Lauren store by Michael Neumann Architecture, Moscow
The store design is meant to provide the stage set for that life-style, look...
Mona beauty salon by GRIP&Co, Oyama - Japan
These glass fibers transmit light, and when grouped together, give a crystal...
Unplan hostel by Aida Atelier, Tokyo - Japan
The lodgings build on Japan's renowned capsule hotel concept, featuring mode...
Karen Millen stores by Brinkworth, UK
To date, Brinkworth has created a prolific portfolio of more than 400 indivi...

Leave a Reply

Your email address will not be published. Required fields are marked *