Twice Rebrand & Packaging by Socio Design

October 27th, 2015 by retail design blog

Twice is a Chinese fashion accessories brand formed by Tina Tian and Dr Mirko Wormuth in Beijing, 2007. Since the brand’s inception, Twice have grown to become one of China’s top accessories brands, establishing 16 stores in Beijing, Tianjing and Chongqing and have helped shape China’s emerging ‘fast’ fashion industry. We were commissioned by Twice to rebrand their identity with the aim of building on their success in mainland China whilst simultaneously preparing for a move into international markets. Our comprehensive rebrand involved reworking existing visual language elements to take into consideration their new global target audience. We designed a visual identity that communicated their positioning of ‘special moments’ and ‘feminine confidence’ through an elegant new marque. This ‘wishbone’ formed the basis of the new scheme and was designed to act as shorthand for the brand. This was combined with a colour palette of pastel and grey tones to complete a simple, elegant identity.

Design: Socio Design


via Behance

Hogan windows 2014 Fall, Milan – Italy
Hogan windows 2014 Fall, Milan – Italy
Day Comes, Night Falls Branding by Studio Mast
Day Comes, Night Falls Branding by Mast
Footer Socks Gift Box by Zack Fu
Footer, a professional design and development group, provides fashionable an...
Haertling Cosmetics 'Diamonds are forever' luxury packaging by Lambrecht
Haertling Cosmetics 'Diamonds are forever' luxury packaging by Lambrecht

Leave a Reply

Your email address will not be published. Required fields are marked *