Aesop Store by einszu33, Munich – Germany

October 28th, 2015 by retail design blog

Since arriving in Germany little over two years ago, Aesop has expanded nationwide but lacked a store in the far south of the country. Until now, that is. The cosmetics brand from down under has recently added a signature store – its seventh – in Munich’s historic downtown area. Occupying a ground floor unit at Luitpoldblock, a colossal early 19th-century building originally built as a commercial building, the store features an interior design by local creative practice einszu33.


The retail setting is marked by a stark contrast in materials and shapes, but it’s all effortlessly tied in by a polished concrete floor and a backdrop of white-washed walls. Taking cues from the neighbourhood’s brutalist architecture, a rather chunky concrete desk with a contrasting top of Carrara marble and built-in sink takes center stage, complemented by a separate in the adjoing rooms. A suspended shelving system, crafted from repurposed brass and mable are situated in front of the shop windows and against a back wall covered in shimmering silk panels. The new aesop store carries the brand’s full range of skin, body and hair care products.


via Superfuture

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