Mare Mare Branding by Bienal Comunicación

October 29th, 2015 by retail design blog

Mare mare is an artisanal soap that is made with vegetal or mineral ingredients. It is basically made of organic coconut oil, purified water, vegetable butter and other ingredients such as fruits, flowers and seeds which are selected depending on the season to give the product its final scent. Mare Mare soaps are made in small batch and the batch number is marked by hand on every soap.


The name Mare Mare was chosen so it would have a reference to two things, first its origin: the Yucatan; and second, the sea because mare in Italian means sea. Also the logotype plays with the repetition of the word mare in a way that it could be read backwards. For the packaging a cotton paper was selected to wrap every soap by hand. We tried to avoid directing it to a specific gender and focused on reflecting the pureness of its ingredients.

Design: Bienal Comunicación
Photography: Eugenia Díaz

MAISON DE BRUGES logo, branding & signage by Chilli
The challenge consisted in capturing a new artisan product in a delectable h...
Mochiice Branding Concept by Natasha Frolova, Louise Olofsson & Jessica Sjös...
Mochiice Branding Concept by Natasha Frolova, Louise Olofsson & Jessica ...
Tonda Terra Organic Food Packaging by Hills Design
Tonda Terra has just launched in the UK thanks to the help of Cheltenham bas...
Adidas originals Tubular Ferbuary 2016 windows by StudioXAG, London - UK
In the windows; one campaign graphic is scaled, layered and repeated three t...

Leave a Reply

Your email address will not be published. Required fields are marked *