The Collective Spotlight Campaign by LIGANOVA BrandRetail, New Delhi, Gurgaon, Chandigarh, Pune, Bangalore, Chennai & Kolkota, India

November 6th, 2015 by retail design blog

The pan India window campaign for the Indian luxury retail giant, The Collective was conceptualized, designed, produced and implemented under the name ‘In The Spotlight’. To establish The Collective as ‘the one’ destination for luxury clothing in India, LIGANOVA took inspiration from the ‘spotlights’. The beauty of this project is that the windows switched seamlessly by modifying the existing props in the setup.The first story promoted the luxury denims in the store and the second one fell into place to promote luxury shirts.


Color Palette
A pop color palette for the spotlights used in denim window to make the usual blue denims appear lively. The spotlights flip to salmon pink on the other side with geometric mirror finish used in the shirt window to relate to the ongoing festive mood in the country.

Design: LIGANOVA BrandRetail

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