YOGASMOGA Store by Axis Mundi Design at Fashion Island, Newport Beach – California

November 6th, 2015 by retail design blog

YOGASMOGA is a yoga-inspired athletic apparel company that upholds the tenets of yoga through responsible and authentic business practices that inspire deep, direct and lasting connections with customers. Founded in 2013 by siblings Rishi and Tapasya Bali, the company is headquartered in New York City with significant production and retail operations in California and Massachusetts. YOGASMOGA crafts its products from innovative proprietary fabrics developed in its research and development facilities in California. As an expression of its ethos, YOGASMOGA uses only unretouched photography and manufactures its products domestically in the USA. YOGASMOGA created the NAMASKAR FOUNDATION to benefit health and education and facilitate micro-lending for residents of remote Himalayan villages.


YOGASMOGA recently opened a new store in Fashion Island – an upscale open-air lifestyle center in Newport Beach, California. The store design incorporates a liberal use of reSAWN’s TORA charred cypress and KINOKO charred reclaimed hemlock, using the Japanese woodworking technique known as “shou sugi ban.”


reSAWN and YOGASMOGA share many of the same values including a core of authenticity, a mantra of innovation, and products made responsibly in the USA to name but a few.

Design: Axis Mundi Design
Photography: reSAWN TIMBER co.


About Axis Mundi Design
Axis Mundi Design was founded by John Beckmann in 2004. The New York-based design studio has a reputation for interdisciplinary work across the fields of architecture, interior and product design. The firm has conceived and executed residential, commercial and hospitality projects; a wide array of home and lifestyle products; as well as landscapes, art installations and sculpture. The firm’s environmental sympathies are expressed in their conscientious selection of materials, and echoed in its appreciation for original architecture and its elements.


MORE on reSAWN’s CHARRED collection
reSAWN’s CHARRED collection features cypress, black walnut, red oak, and reclaimed hemlock that is burnt in the Japanese tradition of shou sugi ban. Translated as “the burning of Japanese cypress (sugi)” or yakisugi, and traditionally used in Japan as exterior siding, this ancient technique is gaining new life as a unique and modern interior and exterior wall cladding. The charcoal barrier created through this process preserves the wood, and is fire, rot and insect resistant. The burning process accentuates the wood grain and creates varying colors when viewed from different angles and in different light.

With its legendary beauty and natural durability, cypress has long been a staple as an exterior wood siding product. Because cypress generates its own preservative oil, called cypressene, it’s an ideal wood for locations with constant heat, humidity, and torrential rains. The charcoal barrier created in the shou sugi ban process adds durability and longevity to this naturally durable wood species.

Our cypress shou sugi ban products are offered in select grade or #2 common grade and milled to either S4S, Tongue & Groove or Shiplap profiles. The higher the grade, the better it is felt the wood will perform, especially in exterior applications. Select grade allows for small pin knots and checks, but expect a generally clean appearance. #2 common grade allows for large knots and checks – this can create visual interest as the grain wraps around these different character marks.

When evaluating resiliency with CHARRED materials it is a trade off – the heavier the char the more weather/rot resistant as is the intention of burning the wood, however, charcoal is soft, especially on a soft wood. From an impact perspective the 18 new COLOR designs and similar designs will be slightly more impact resistant then our fully charred materials such as MOYASU or HAI. HAI is the least impact resistant of the CHARRED materials due the deep charring (approx 1/16 – 1/8”). There is also a trade-off in maintenance — HAI and MOYASU will be less maintenance long term as there is no wood grain exposed under the top coat due to the full char.

Depending on personal preference, the finish can be allowed to weather over time or if you wish to maintain the original aesthetic of the oil finished COLORS, a top coat can be reapplied as needed depending on environment, exposure to the elements and geographical location. As with most exterior finishes, reapplication is recommended approximately every 5 years to maintain the protective properties of the finish. Wood siding products such as teak and soft woods such as cedar, cypress, hemlock and pine all require some form of maintenance.


ABOUT reSAWN TIMBER co.
reSAWN TIMBER co. provides new and reclaimed wood products for architectural specifications for flooring, interior wall cladding, ceilings, exterior siding, furniture and custom millwork.
Our carefully curated offering includes shou sugi ban charred woods, reclaimed woods, newly harvested american wood species and european oak. We provide only the highest quality materials milled to exacting standards and finished in a way that enhance the natural beauty of the wood. Our extensive offering includes wide plank flooring, FSC-certified woods, and custom furniture with traditional joinery.

We specialize in meeting the needs of architects, designers and contractors, and providing superior service and guidance in developing your specifications. Our products can assist you in achieving your project goals in aesthetic, performance and sustainability.


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