UP Pavilion by Marco Porpora Architetti, Bologna – Italy

November 19th, 2015 by retail design blog

Up is the English acronym chosen by Ariostea to summarise its exhibition at cersaie 2015. The meaning “unexpected perspectives” plays on the scenic setting of the stand and on the design perspective of Ultra in the construction and furniture world.


Marco Porpora Architetti studio interpreted this project trying to assemble the concepts of lightness and greatness to recreate them in an unambiguous way for visitors of the stand.


An exhibition tunnel, exclusively created thanks to the Ultra “floating” sheets placed at different angles around the main axis of the space, completely surrounding the path while all objects are detached from the main bearing structure to become stretched and extended ribbons as if to encapsulate the essence of movement and speed.


Inside the stand, at various locations and with different functions are some objects such as tables, benches, a reception desk, all made of or coated with Ultra materials always marked by a huge disproportion between overhangs and structural dimensions and thicknesses, demonstrating the versatility of Ariostea technology.


A mirroring wing positioned on the short side, guarantees the right harmony and depth to the setting and houses, in the centre of the composition, an oddity: a small squared opening that interrupts the setting partially and temporarily to offer, to those who pass on the other side of the short wall, a central view of the internal perspective and the future of coating.

Design: Marco Porpora Architetti
Photography: MAMAphoto

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