TRIPLE SEVEN VODKA Design by ARMBRAND

December 5th, 2015 by retail design blog

One of the leaders in the Belarusian spirits market, Zavod Bulbash, offered our studio to develop design for ultra-premium Triple Seven Vodka, using black, grey, and blue colors. Triple Seven Vodka is a blend of seven spirits filtered through coal, silver, and nano-filters. Taking into consideration the customer’s regard to the color palette, the agency interpreted the product story as three multi-colored stripes, which correspond to the sequential filtration stages. On this background, the simple, bold and contrast trademark looks remarkable.

The symbol, three figures “7” turned in a circle, reminds of a rings in the water. Among several suggested variants of bottles the customer had chosen the one of a classic shape, and the agency designed a bottle with a hollow for the decoration area, a heavy bottom, and the symbol debossed in the lower part and on the bottom. Light bottle glass toning and decorated Vinolok glass stopper relate the Triple Seven Vodka with premium-class products. It’s the brand for accomplished young people who value high quality in everything they do.

Designed by ARMBRAND



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