Thai on Sinai Alley Restaurant by Studio Dan Troim, Tel Aviv – Israel

January 1st, 2016 by retail design blog

The new “Thai on Sinai Alley” restaurant has been planned and designed inside an old office building, and consists of a single space of some 200 square meters, located in the fashionable yard of the Tel Aviv Great Synagogue. We’ve turned the office space we had in a building from the 50s into a nonchalant, current and trendy location that is both authentic (Thailand) and, most importantly, has a hipster vibe.


Guests are welcomed at the entrance by a metal food station, located between the open kitchen and the main space. It’s reminiscent of the food stands familiar on the streets of Thailand and used for the preparation of first courses in front of diners. We’ve designed the station with iron bars decorated with sketches, lights and other original paraphernalia, taking care to keep it simple.


The dining tables were planned with plywood plates and basic iron legs – as close to the simple and cheap origin as possible. In a similar fashion, we’ve designed the metal and wood chairs and stools. The tables and chairs are painted in the colors of the orient but with enough natural wood tone left to avoid an excess of color.


The bar wall is made of exposed concrete, with a Bamboo hanging mirror behind and an iron pipe with simple incandescent light bulbs above. Next to the bar we’ve placed a DJ station made from one of the dining table, so as to give the impression that the whole thing was unplanned and only added after the place had opened. Along the wall behind the DJ station we’ve installed sheathing made of records brought over from Thailand, with a shelf carrying authentic drinks above.


The walls are sheathed up to a height of one meter with wooden panels and Carrara marble. We’ve deliberately maintain a disproportion (between the wooden panels and the Carrara marble) in order to enhance the non-committing atmosphere – nonchalant and not overly designed. The vitrine facing the front and the outside sitting area was planned with simple iron and light oriental patterns – close to the origin in tone and texture. In this way we’ve managed to create an unapologetic, unpretentious and authentic place.

Design: Studio Dan Troim / Dan Troim / Neta Bashan
Photography: Boaz Lavi




Virgin Money HQ office design by Spacelab
Winner of the national BCO awards, Spacelab have transformed a listed buil...
Food Bazaar by party/space/design, Phuket - Thailand
Inspiration came from China Town, Food Bazaar is a reflection of Chinese cul...
Miyahata Jōmon Museum by Furuichi and Associates, Fukushima - Japan
On the first-floor mezzanine, a raised walkway offers a view down to the rui...
Minamisoma City Fire Department Disaster Control Center by Tetsuo Kobori Archite...
By linking this exhibition space with the rising quality of the wellhole, it...

Leave a Reply

Your email address will not be published. Required fields are marked *