Coffee-Mate Star Wars Packaging by Chase Design Group

January 15th, 2016 by retail design blog

The flavor of the force is coming to a cup near you.
To celebrate the amazing new Star Wars release, Nestle and Chase worked together to bring the flavorful character of Star Wars to the world of Coffee-mate.


How do you find flavor in a galaxy far, far away?

The Challenge
In order to celebrate the release of the latest chapter of the Star Wars epic “The Force Awakens,” Coffee-mate wanted to find a way to pay creative homage to the amazing universe. But how would coffee’s perfect mate find the force without losing its flavor?


The Solution
Chase made the beloved characters and details of the Star Wars story central players in the drama of morning coffee. Bringing the key Star Wars heroes and villains to life on a range of Coffee-mate flavors set the stage for back panel trivia, customized UPC codes and other fan favorite details.


Sales Support
The story began with a Death Star-inspired sales kit that held the entire delicious cast inside, inviting customers to be part of the epic adventure.

Design: Chase Design Group


via Packaging of the World

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