Rewired lighting brand by Frandsen Project

January 22nd, 2016 by retail design blog

The lighting experts at Danish studio Frandsen Project unveil Rewired – a brand spanking new brand of contemporary Danish fixtures – to the visitors of Northmodern.

A project of passion, Rewired’s collection hits the ground running by drawing upon 40 years of extensive experience in lighting design from its sister company, Frandsen Project. The design studio’s portfolio is packed with diverse interiors studded with custom lighting objects and sculptures conceived on a per-project basis.

Well-versed in the process of formulating high quality, tailor-made fittings right in their central Denmark home of Horsens, Frandsen Project’s director Thomas Hansen explains it simply and succintly: ‘We can make small adjustments that the bigger companies cannot do’. Each object is executed with calibrated craftsmanship within just a few steps of the designer’s desks for the highest quality product. The final results proudly exude the company’s hallmark ‘Made in Denmark’.

Rewired’s catalogue-ready collection includes never-before-seen fixtures conceived exclusively for the new brand. In addition to dropping the Backbeat, Crosshatch and POOL pendants, Frandsen Project calls upon fellow names in the biz to try their hand at signature design.

The designers at Oooja Aarhus attach a leather strap to a cylindrical shade dubbed Wood and Aluminium while Dutch design studio Concrete Amsterdam conceives a muted ceiling mount in die-cast aluminium. Studio Lost’s SL01 wall fixture which debuted in Mecanoo’s recently opened Hilton hotel in Amsterdam can now be specified by international architects and designers through Rewired’s collection for an elegant exclamation of illumination in their own projects.

Danish firm Friis & Moltke was founded and conceived a pendant with a cylindrical shade in 1954 which at the time could only be produced with a vertical seam on its backside. With 2015s manufacturing processes on its side, Rewired realized the diversely sized cylinders in brass or aluminium sans seam to marvel at the modern beauty from 360 degrees. Friis & Moltke also releases the Cone, a fresh fixture which happily sits indoors or outdoors for mobile lifestyles.

http://www.frameweb.com/news/rewired-brand-of-danish-fixtures-launches-at-northmodern

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