With Wheat bakery by Golucci International Design, Beijing – China

January 27th, 2016 by retail design blog

Golucci International Design Studio recently completed a new concept of brand of bread ” With Wheat “, subvert the image design of the traditional bakery, local interpretation of the essence of modern design and traditional Taiwanese bread. Ancient Lurgi design team through the innovation environment design planning and first-class quality of bread, to create original wheat hill “from a new brand of inglorious, time in a popular in the country, became the apotheosis of bread.

The theme of the ” With Wheat ” is divided into two parts, the connotation of the spirit of Taiwan people to Beijing City, the super large bread is a share of the meaning. The external aspects of performance in spatial planning, abandoning the traditional bread against the wall display of bread showcase, to two super large Nakajima bread cabinet as the core of the space and visual focus, large piles of bread mountain become give the customer the most direct visual impact, more brought a subversive market topic.

Design team: Lee Hsuheng, Zhao Shuang,
Photographer: Sun Xiangyu

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