The Knitting Man[ual] by Emily McGaughey

February 3rd, 2016 by retail design blog

The Knitting Man[ual] is a rebrand of knitting products to help convince men to overcome previously established stereotypes. Through the use of humor and the simplification of knitting patterns I created the identity of The Knitting Man[ual] to be easily approachable for men.

Designed by Emily McGaughey

https://www.behance.net/emilymcgaughey

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