October 15, 2015 has opened the new Il Gufo flagship store in the heart of Paris. The celebrated haut de gamme children’s fashion brand from Veneto has extended its distribution strategy and invested in the opening of its first boutique in Paris, at 183 Boulevard Saint-Germain.

The 140 sqm store has Nordic design as its main source of inspiration, where hornbeam and oak wood predominate creating lighter volumes and making the space feel warmer and more domestic. Two large, clear glass shopping windows allow the interiors to express a new philosophy where nature and children are put in the spotlight through wholly natural materials with a certified origin and finishes free of glues and synthetic substances.

A passionate endeavour resulting from the synergic collaboration of some of Veneto’s best excellences: the architect Antognoni and the Orvett team have realised the design and the furnishings both through their internal manufacturing structure and the significant recovery of objects stored in an invaluable archive created in many years of research, where each piece has been carefully catalogued.

Photography by IO+STUDIO