Starbucks Tea Boxes branding & packaging by Marie Valencia

February 9th, 2016 by retail design blog

The brief was to create a more cost effective, environmentally conscious and visually appealing alternative to the existing package. To answer this, I used corrugated cardboard to replace metal, plastic and other material excesses. This employs creative folding, scoring and etching techniques to showcase the final design solution. Sealing wax and organic cotton threads further support an environmental conscious outcome.

There is no printing involved however the boxes can adapt to more conventional finishing and folding practices, such as printing rather than etching and folding rather than scoring.
Materials: Corrugated Board, Adhesive, Thread

Starpack Student Awards 2014
Gold Winner
DS Smith Packaging 2nd Prize Sponsored Award

Designed by Marie Valencia

https://www.behance.net/MarieValencia

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