I-X exhibition by Form Us With Love, Stockholm – Sweden

February 15th, 2016 by retail design blog

Stockholm-based design studio Form Us With Love has hosted ‘I-X’, their first retrospective during Stockholm Design Week at the Konstakademien Royal Academy of the Arts. The exhibit simultaneously showcases and celebrates their portfolio of projects during their earlier years to new work; achieved within the ten years since the design studio was formed in 2005.

A story unfolds through a series of large wooden panels displaying pinned pages of their ‘Workbook’ and highlighting – in chronological order – their initial explorations and details of the concepts and processes behind their products. In adjacent, three rows form an organized selection of their notable and recognized pieces such as the ‘Cord’ and ‘Plug lamps‘, ‘Tid watches’ and the ‘Janinge chair’ – a collaboration with IKEA.

Founded by Jonas Pettersson, John Lövgren and Petrus Palmér – who met as students at university – there are eight creatives making up one part of the growing, collaborative studio.

With projects now expanding outside of Sweden to an international level. FUWL’s products and spaces ultimately embodies a Scandinavian aesthetic with a narrative element. This is coupled with the studio’s approach on combining traditional creative practices with a strategic application which has attracted recognition in the design industry. Their response evolves with the needs of each project and adapts to the fast-pace market and changing needs of people.


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