SPOT – Furniture & Lighting store by FAL Design Estratégico, São Paulo – Brazil

February 20th, 2016 by retail design blog

SPOT is a brand focused on chairs and lamps that offers trendy products therefore need being presented as modern, dynamic and vibrant. Despite being a Brazilian brand, SPOT is an English word that has several meanings, including ‘point’, ‘local’. The brand was created from the concept to indicate the ideal place to buy contemporary chairs and lamps. The source used is neutral traits, easily readable, but striking. The yellow color applied to the letter ‘O’ further reinforces the concept of “spot” and is directly linked to the lighting context. The signature (Furniture & Lighting) clearly communicates what the brand delivery, without restricting their range of products and according to their reality.

To reinforce the product lines offered by SPOT, a family of icons representing chairs and lamps has been developed. That can be applied to the own brand or as they appear in the pattern developed. Expressive and attractive, yet simple, with personality and easily recognizable – this is the SPOT brand, designed to create a strong relationship between the company and its public, highlighting the market in which it operates.

Designed by FAL Design Estratégico

Hanging lamps by Laszlo Tompa
The basic lamp is a hexagonal pyramid that is covered with different no spac...
Vincent Borgmans Sportselect store by Tribe, Arendonk - Belgium
At the start of 2010 the Tribe Interior Decorating team went to Arendonk, Be...
TOY STORES! De la Cuna a la Luna store by Juan Carlos Menacho, Santa Cruz - Boli...
Regardless of the age of the customer, when they walk in this toy store in S...
The Hellenic souvlaki bar by De Simone Design, Sydney - Australia
Mediterranean-like tiles, white textured render on the bar facade refer to t...

Leave a Reply

Your email address will not be published. Required fields are marked *