Patisserie by ideo arquitectura, Alcalá de Henares – Spain

February 23rd, 2016 by retail design blog

At the heart of the historic city of Alcalá de Henares near Madrid, local firm ideo arquitectura has renovated a 150-year-old plot as a colorful, contemporary bakery. The aged characteristics of the original site are maintained and enhanced with an artistic installation that spreads across the ceiling, suspended above customers as they shop and eat. Comprising more than 12,000 pink-painted wooden sticks, the display complements the surrounding brick walls while adding a playful yet polished personality to the overall space.

As part of the project brief, the client, ‘Pan y Pasteles‘ required only the presence of pink and the use of their corporate image. This allowed ideo arquitectura the freedom and flexibility to invent an identity for the chain’s third retail space.

As this shop’s main feature, the team, led by architect Virginia del Barco, simulated an indoor coral reef, whose ‘Tentacles’ undulate from the entryway to the edge of the site. At slightly varying heights, the wooden poles seem to oscillate, drawing visitors towards the rear of the space. Alongside the interior canopy, the studio designed the light fixtures, which mimic the tubular shape of the installation, along with tables, stools, shelves and bar.

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