Adidas originals Tubular Ferbuary 2016 windows by StudioXAG, London – UK

March 3rd, 2016 by retail design blog

StudioXAG have designed and produced the new windows and in-store space at Adidas originals on Fouberts. Place to mark the launch of the new Tubular footwear range. In the windows; one campaign graphic is scaled, layered and repeated three times, enhancing the centre point perspective of the image. Each layer is edge lit in a cool blue light, creating a striking and hypnotic composition pulling you right in to the centre where the new product is suspended. 3D white letters spelling ‘Tubular’ appear to float in-front and span the width of the windows. In-store; five forced perspective open 3D hexagon frames hang concentrically, with the campaign graphic applied to each internal side. Continuing the layered and repeat theme of the windows, the installation creates a bold reveal of the footwear in the negative space.

Prada window display, Paris
Prada window display in Paris.
Nike Destroyer branding by Metrofarm
Nike Destroyer branding by Metrofarm
Nudie Jeans Repair Shop, London - UK
The second Nudie Jeans repair shop in London has just become a fact, and not...
Tangram Consulting branding by McCartney Design
By utilising the individual pieces of the 19th century Chinese Tangram puzzl...

Leave a Reply

Your email address will not be published. Required fields are marked *