CORAZYs store by Emmanuelle Moureaux, Tokyo – Japan

March 10th, 2016 by retail design blog

“CORAZYs” is a home interior store with a focus on four specific colors – orange, pink, green and blue. Approximately 150 types of items in four colors, and they are all “Made in Japan” quality. The concept of the first store to open in Omotesando is “library”, filled with colorful stories. Like an experience of finding a novel form large collection of books, one will find a favorite item from colorful collections.

Large colorful books are arranged in shelves, like a library of colors. Although the store appears colorful when viewed from outside, the space inside is partitioned by large shelves colored in orange, pink, green and blue, creating a small world of four distinctive colors. Standing between shelves of pink for example, the higher shelves are filled with books in different shades of pink, and below are filled with diverse range of home interior items in different materials of pink. Each item holds a special story, like taking a novel in hand in the library. In addition, the world of four colors is connected through the opening of the shelves layering colors in front and behind, to enjoy the space wrapped in full range of colors.

Every library is filled with full of stories. CORAZYs wishes to provide excitement in the day-to-day life, a sense of fulfillment, a sense of security, and to expand the sense of well-being. Putting together its wish to the “library”, its aim is to create a store where one wants to visit frequently to meet with favorite item, like encountering with a precious book in the library.

Designed by Emmanuelle Moureaux / emmanuelle moureaux architecture + design
Photograph : Daisuke Shima / Nacasa & Partners

http://www.emmanuellemoureaux.com

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