Elixir tea branding by Typical organization

March 11th, 2016 by retail design blog

For our Athens based client Elixir tea we have tried to translate classic principals from the monumental tea culture in a new grid based tea ceremony. A dotted grid, inspired by the Elixir’s tea stick perforation, is used to assure a modernistic harmony & order promoting the purifying, calming and energising effects of the teas.

The new ceremony is preformed in the 3D projecting rooms of our contemporain lifestyle where we have a renewed relation with time and space, making an attempt to render the emerging virtual space into a real time heavy contrasted tea experience. In a few words of Theo van Doesburg : ‘… art and life are no longer separate domains. The word ‘art’ no longer has anything to say to us. In place of that, we [De Stijl] insist upon the construction of our surroundings according to creative laws, deriving from a fixed principle.’ —

‘Our time has produced a need for contrast. This has been achieved not only in the external appearance of plastic expressions of colour and matter, but also, and chiefly, in the tempo of life and in the techniques related to the daily, mechanical functions of life; namely standing, walking, driving, to lying and sitting – in short, every action which determines the content of architecture.’—

Designed by Typical organization



















https://www.behance.net/Typical

Jaleo restaurant by Rockwell Group & Toormix, Las Vegas
At the Jaleo restaurant, Rockwell Group Europe took cues from Chef José Andr...
Denim Demon brand identity by Boy Bastiaens
Significance to a new logo was given by writing the brand name with one big ...
Mixson Bath and Racquet Club design by STITCH
Each of the newest members will receive a hand delivered invitation to the c...
ETHOS hybrid fitness studio by Sheridan&Co, London - UK
The font used for the brand mark is clean, bold and modern, with the middle ...

Leave a Reply

Your email address will not be published. Required fields are marked *